Analytics Explained

Overview: A high-level view of how your loyalty program is driving revenue, member engagement, and repeat purchases.

Loyalty: Detailed metrics on revenue, points activity, customer engagement, and order behaviour.

VIP Tiers: How customers are distributed across tiers and how each tier performs.

Referrals: Your referral funnel, revenue, top advocates, and channel performance.

Wishlists: How customers use wishlists and which products are converting.

Accounts Sidebar: Revenue driven by the storefront customer-account sidebar and which blocks are converting.

Total Revenue Generated: The total revenue from orders attributed to your loyalty program in the selected period. An order can match more than one source (for example, an incentivised order placed by a previous redeemer), but it is only counted once in this total.

% of total revenue: Total Revenue Generated as a percentage of all store revenue for the period.

Revenue Generated Over Time: A chart showing how loyalty-attributed revenue trends over the period.

Redeemer Repeat Purchase Revenue: Revenue from orders by customers who have ever redeemed a reward (across their entire history). Every order they place in the selected period is included.

Incentivized Revenue: Revenue from orders where the customer used a discount code issued by Mage Loyalty during the selected period.

Referral Revenue: Revenue from customers acquired through a referral link. Every order they place in the period counts, not just their first.

Mage Orders: The total number of orders placed by loyalty members during the period. Refunds net out (a fully refunded order subtracts one).

Mage Orders Over Time: A chart of member orders bucketed across the period.

Mage AOV: The average order value for members compared with non-members. Members typically spend more per order.

Returning Customer Revenue: Revenue from customers who placed two or more orders within the period. Shown as both a chart and a total.

Returning Customer Rate: The percentage of all orders in the period placed by customers with two or more orders in the same period.

Member CLV: Average revenue per member over the trailing 12 months, compared with non-members. CLV always uses a rolling 12-month window, not the date range you've selected.

Member Purchase Frequency: Average orders per member per year over the trailing 12 months, compared with non-members.

Loyalty Attributed Revenue: Total revenue from orders attributed to your loyalty program. Same deduped union used on the Overview tab.

Loyalty Attribution Rate: Loyalty Attributed Revenue as a percentage of total store revenue.

Loyalty Revenue Over Time: A stacked chart showing the three attribution sources (incentivised, referral, redeemer repeat) over time.

Outstanding Points Balance: Total approved points sitting in customer accounts right now, across the whole program. This isn't filtered by the date range. It's a useful indicator of future reward liability.

Total Earned: Points earned by members during the selected period. Includes pending points awaiting approval; excludes rules that were rejected.

Total Redeemed: Points spent by members on rewards during the selected period.

Redemption Rate: The percentage of points earned in the period that were also redeemed in the period. A healthy program shows a steady redemption rate.

Points Activity Over Time: A dual-line chart showing points earned and points redeemed for each time bucket. Compare the two lines to spot whether earning or redeeming is outpacing the other.

Total Customers: The total number of loyalty members who joined on or before the end of the selected period.

Program Members Added: New customers who joined the loyalty program during the period.

Active Members: Members who earned points or redeemed a reward during the period. The best measure of real engagement.

Redeeming Members Added: New members who joined AND redeemed at least one reward, both within the period. A strong signal that your program is converting sign-ups into engaged customers quickly.

Members Added Over Time: New member sign-ups bucketed across the period.

Redeeming Members Added Over Time: New members who also redeemed in the period, bucketed by their join date.

Rewards Redeemed: The total number of rewards claimed during the period.

Activities Completed: The total number of point-earning activities completed by members in the period.

Rewards Claimed by Type: A stacked bar chart grouping reward claims by reward type (fixed amount, percentage off, free shipping, free product). Each bar is split into Used (redeemed at checkout) and Unused (issued but not redeemed). Useful for spotting rewards that customers claim but don't actually use.

Activities Completed by Type: A bar chart showing which earning rules are driving the most engagement (purchase, sign-up, birthday, social follow, leave a review, etc.).

Total Revenue Breakdown: A side-by-side comparison of member vs non-member revenue over time. The clearest visual of program ROI.

Average Order Value Analysis: Member AOV vs non-member AOV per time bucket.

Repeat Purchase Rate: The percentage of loyalty members who made two or more purchases during the period.

Avg Purchase Frequency: The average number of orders per active member in the period.

Per-Tier Cards: One card per tier (and a "No Tier" card if you have unassigned customers), showing how many customers are currently in each, with the percentage of total members each tier represents.

Customers in Tiers: A bar chart of the same distribution. Ideally you want to see customers progressing upward over time.

Tier Entries Over Time: A stacked chart showing customers entering each tier during the period. Each tier has its own colour-coded series. This counts transitions into a tier, not lifetime tier membership.

Revenue by Tier: Total revenue per tier, including refunds netted out.

Average Order Value by Tier: How much customers spend per order, broken out by tier.

Repeat Purchase Rate by Tier: The percentage of customers in each tier who placed two or more purchases. Higher tiers should show stronger loyalty.

Purchase Frequency by Tier: Orders per customer in each tier. Validates whether tier benefits are driving repeat visits.

Total Referral Revenue: Combined revenue from orders by referred friends and from advocates redeeming the reward code they earned. Orders are deduped so a single order matching multiple referral relationships only counts once.

Friend Revenue: Every order placed by referred friends in the period, plus the order count. Each subsequent purchase by a referred friend continues to count, not just their first.

Advocate Revenue: Revenue from orders where an advocate used the reward code they earned for a successful referral.

Friend Revenue Over Time: A chart of friend-side revenue across the period.

Advocate Revenue Over Time: A chart of advocate-side revenue across the period.

Referral Traffic: Total clicks on referral links plus campaign share events. Campaign shares are scoped to the period; clicks on the basic referral widget are reported as a lifetime total (the widget doesn't store per-click timestamps).

Claimed Referrals: Referrals where the friend signed up and received a discount code in the period.

Completed Referrals: Referrals that resulted in a friend purchase in the period.

Blocked Referrals: Attempts blocked by fraud prevention. If any are blocked, you'll see a breakdown of the reasons (self-referral, advocate self-claim, same IP, same device, existing customer, etc.).

Claim Rate: The percentage of referral link clicks that resulted in a claimed discount.

Conversion Rate: The percentage of claimed referrals that resulted in a completed purchase.

New Customers Acquired: Distinct first-time customers who purchased through a referral.

Friend Discounts Issued: Total discount codes created for referred friends.

Advocate Rewards Issued: Total reward codes given to advocates for successful referrals.

Wishlist Users: Distinct customers who added at least one item to their wishlist in the period.

Items Wishlisted: Total wishlist add events in the period.

Conversions: Wishlisted items that were later purchased.

Wishlist Revenue: Revenue attributed to wishlist conversions. Per-product order value, not full basket totals.

Wishlist Activity Over Time: A bar chart of wishlist additions per time bucket.

Sidebar Revenue: Total revenue from orders attributed to a sidebar product click within a 30-day attribution window.

Conversion Events: Number of order-line attributions. One sidebar click can attribute to multiple conversion events if more than one matching product is purchased.

Sidebar Clicks: Total clicks on sidebar product blocks in the period.

Sidebar Revenue Over Time: A chart of attributed revenue across the period.

Clicks: Total clicks on the block.

Converting Clicks: Distinct clicks that led to at least one conversion.

Conversion Events: Total order-line attributions from the block.

Revenue: Total attributed revenue.

CVR: Conversion rate (converting clicks / clicks).