Every VIP program starts with a default base tier (threshold of 0). This is the tier all customers are placed into when they first join your loyalty program. You can rename it and customise it, but you can't delete it.

To add additional tiers, go to VIP Tiers → Tiers → Add Tier.

You can create up to 10 tiers in total.

Each tier has the following settings:

Name - The tier name displayed to customers (e.g., Silver, Gold, Platinum).

Entry criteria - The threshold a customer needs to reach to enter this tier. Click a tier on the Tiers tab to open it. Its Entry criteria card has one field for each entry method:

Each field carries an Active or Inactive badge. An Active field is used by your current Entry Method and decides who enters the tier. An Inactive field is not used: you can fill it in ahead of time, ready for when that entry method becomes active.

If your program runs on store credit, the Points earned required field is not shown, because Points earned is not available as an entry method.

Tier badge - Choose a badge colour for the tier, or upload your own custom icon. The badge appears next to the tier name across the widget, customer account pages, and admin.

Each tier can have a points multiplier that increases how many points customers earn. For example:

You can choose whether the multiplier applies to purchases only or all earning rules (including social follows, birthdays, etc.) from the Points Multiplier setting on the Tiers tab.

If your program runs on store credit, tier multipliers are not used. To let a tier earn more, turn on Set custom store credit per VIP tier on an eligible earning rule, such as the Purchase rule.

Entry rewards are one-time rewards automatically given to a customer when they reach a tier for the first time. These are a great way to celebrate a customer's achievement and encourage continued engagement.

An entry reward on the base tier is given when a customer joins your loyalty program.

For example:

Entry rewards support all reward types: fixed discount, percentage discount, free shipping, and free product. If your program runs on store credit, an entry reward can also be Store Credit, deposited straight into the customer's balance.

Key details:

Entry rewards are issued once per tier - if a customer drops down and re-earns the tier, they won't receive the same reward again.

If a customer is downgraded, any unused entry rewards from their old tier are automatically revoked (the discount code is deleted from Shopify).

Entry rewards are issued during bulk recalculations too — so if you launch your VIP program and backdate it, qualifying customers will receive their entry rewards.

Tier-specific rewards

Beyond entry rewards, you can create rewards that customers can only redeem once they have reached a specific tier. These appear in the customer's rewards centre and checkout, and can be redeemed by customers in that tier or in any higher tier.

For example:

Gold members get access to an exclusive 20% off reward (costs 500 points to redeem)

Platinum members get a free product reward (costs 1,000 points)

Tier-specific rewards work like regular rewards, but a customer must be in the reward's tier or a higher tier to redeem it. For example, a Platinum member can also redeem a Gold reward. If a customer is downgraded, they lose access to rewards from their old tier.

If your program runs on store credit, tier-specific rewards are not available: the Tier-specific rewards card is not shown on the tier page.

To edit a tier, click it on the Tiers tab. To delete one, open the menu at the end of its row and choose Delete.

Adding a tier or changing a tier's requirement does not move your existing customers straight away. A customer who now qualifies for a higher tier moves up the next time they place an order or earn points. For example, if you lower Gold from $500 to $300, a customer who has spent $400 stays in Silver until their next order, then moves to Gold.

Raising a requirement does not move anyone down on its own: a customer keeps their tier when they next order or earn points.

When you delete a tier, its members are moved to the next tier down. The confirmation shows how many customers are in the tier and which tier they will move to. Deleting a tier cannot be undone.

The VIP Program Status switch at the top of the Tiers tab turns your VIP program on or off. The first time you turn it on, that day is saved as your Program start date, unless you have already set one.

Turning VIP tiers off:

Your customers' tier data is kept, and applies again when you turn VIP tiers back on.

Entry Method, Tier Progress Expiry, Downgrade protection and Program start date on the Program Settings tab can only be changed while VIP tiers are turned off.