Getting Started with Attentive Integration

Once connected, Mage Loyalty will:

You can then use those attributes and events inside Attentive's Segment Builder and Journey Builder to send the right SMS or email at the right moment.

Attentive only shows custom event types inside its Journey and Segment Builders after the event has been fired at least once.

For each event you'd like to fire in Attentive, please enter your email and click Send test event. This automatically registers the event in Attentive.

These properties are written to each Attentive subscriber whose email matches a Mage Loyalty customer.

Use these in Attentive segments. For example, "Mage VIP Tier Name is Gold" or "Mage Points Balance is greater than 500".

Each event below can be turned on or off independently from the Event Settings card on the integration page.

Wishlist Reminder and Wishlist Back in Stock are email-first. They include the full list of wishlisted items, which is great for emails that render a product carousel. SMS journeys cannot iterate over lists, so for SMS you can still personalise on customer name, shop name, and item count.

Wishlist Price Drop is the exception. In addition to the list, it also sends flattened fields for the lead product (name, image, old price, new price), so you can write SMS copy like "Was $68, now $54. Shop the drop." without needing a list.

On the integration page, the Event Settings card lets you toggle each event on or off. Changes save automatically.

Use the Loyalty and Wishlist tabs to switch between event groups. Default settings cover the most common use case (you start with the four loyalty events most merchants care about turned on).

Use the Send Test Event card to fire any of the 13 event types against an email of your choice with sample data. Useful for previewing payloads while building Attentive journeys.

You can preview the exact payload in the card before sending. The recipient does not need to be an existing Attentive subscriber for the event to be accepted.

Click Sync All Customers at the top of the integration page to push every loyalty customer's properties to Attentive in one batch. Useful right after connecting, or if you suspect data has drifted.

Mage Loyalty also syncs automatically whenever a customer's points, tier, or other loyalty data changes, so you may only need to do this on initial integration but it is not mandatory.

A few examples of what you can build once the integration is running.

To remove the integration, go to the Attentive integration page and click Disconnect. Mage Loyalty will stop sending data immediately. Your existing Attentive subscribers and the loyalty data already stored on their profiles are not deleted.

The OAuth flow did not complete cleanly. Re-click Connect with Attentive and authorise again. If the page reports a specific error, the most common causes are: permissions were denied during the authorisation screen, or the session expired before you finished. Both are fixed by retrying.

Custom attributes are only visible on the profile of an opted-in Attentive subscriber. If the customer's email is not yet an Attentive subscriber, Mage Loyalty stores the data for them but Attentive will not show it in the Subscribers UI until they opt in (through a sign-up form, popup, or programmatic opt-in).

Once they become a subscriber, their existing loyalty attributes appear on the profile automatically.

Attentive only lists event types that have been fired at least once. Click Register all event types on the integration page to fire all 13 in one go. They will appear in the dropdowns within about 30 seconds.

Activity timelines only show events for actual subscribers. The event was accepted and stored, but Attentive will not display it on a customer's timeline until they become an opted-in subscriber. The event will appear retroactively once they do.

If you need help, email [email protected].