Mage automatically tags your customers in Shopify with their current VIP tier. Whenever a customer moves up or down a tier, we update their Shopify customer profile to match. Allowing you to find, segment, and reward your best customers using Shopify's own tools.
The tag format
Every tagged customer gets a single tag in this format:
Mage VIP Tier: [Tier Name]
So a customer in your Gold tier carries the tag Mage VIP Tier: Gold.
The tag format is fixed and can't be customised. Keeping it consistent is exactly what lets Shopify filters, segments, and automations reliably find your VIP customers.
Where it appears
The tag shows up on the customer's profile in your Shopify admin (under Customers → the customer → Tags), alongside any other tags you use. You can also filter your customer list and build customer segments by it.
Customer's tier | Shopify tag |
Silver | Mage VIP Tier: Silver |
Gold | Mage VIP Tier: Gold |
Base / entry tier | (no tag) |
When tags update
Tagging happens automatically in the background — there's nothing for you to switch on:
When a customer reaches a new tier (through spend, points, orders, or a manual tier change), their tag updates to the new tier.
Their previous tier tag is removed at the same time, so each customer only ever carries their current tier tag.
During a full tier recalculation — for example your calendar-year reset or rolling-year update — every affected customer is re-tagged to match their new tier.
Your base tier isn't tagged
Only customers in a tier above your base (entry) tier are tagged. Customers sitting in the base tier, or who haven't joined a tier yet, are intentionally left untagged.
What you can do with it
Segment customers - build Shopify customer segments by tier for targeted campaigns and offers.
Automate with Shopify Flow - trigger actions when a customer reaches a tier, like a congratulations email or an exclusive discount.
Sync to other apps - email platforms (Klaviyo, Omnisend, etc.) and other tools that read Shopify tags can use the tier automatically.
Identify VIPs in support - your team can see a customer's tier right on their Shopify profile.
For larger stores, the first full sync can take a little while to appear across every customer, as Shopify processes the update in the background. After that, individual tier changes are reflected automatically.