The VIP Tier Benefits section on your loyalty landing page shows customers what each of your VIP tiers unlocks, and how close a logged-in customer is to the next tier. You can present your benefits as a comparison table or as one card per tier, write your own headings, and use dynamic placeholders so the copy speaks to each customer personally.

This guide walks through the editor in the same order it appears on screen: Header content first (titles and the progress bar), then the VIP Tier Benefits display (table or cards). Along the way it explains how placeholders and shortcodes work.

To find the editor, open your Mage Loyalty admin, go to the Loyalty Page editor, and select the VIP Tier Benefits section.

The first card in the editor controls the copy at the top of the section and the tier progress bar. It has two parts: Titles and the Progress section.

There are four title fields, split by whether the visitor is signed in. This lets you welcome members differently from first-time visitors.

All four fields accept the dynamic placeholders and conditional shortcodes described further down.

The progress section is a progress bar shown to signed-in customers only, above the tier benefits. It shows how far a customer has progressed toward their next tier, with their current amount and the target on either end of the bar.

Both the Progress Title and Progress Subtitle accept placeholders and shortcodes, so you can write things like {remaining} to go until {nextTier}.

Placeholders are words wrapped in curly braces, like {nextTier}. On your storefront they are replaced with real values for the customer viewing the page. You can use them in any of the title, subtitle, and progress fields above.

Under the title fields in the editor you'll see the list of available placeholders. Hover any one of them to preview a sample value based on your store's VIP setup.

The number placeholders ({remaining}, {progress}, {target}) are formatted to match how your VIP tiers are earned:

If your tiers require two things at once (for example, a spend amount and a number of orders), {secondary} fills in the remaining amount for that second requirement, already worded with its unit, such as 2 more orders or $500 in spend. You supply the connecting words yourself, for example:

Spend {remaining} more and place {secondary} to unlock {nextTier}.

If you don't use compound tiers, {secondary} simply shows nothing.

Visitors who are not signed in have no tier, so tier-specific placeholders like {currentTier}, {nextTier}, and {remaining} resolve to nothing. To keep that copy tidy, wrap it in the conditional shortcodes described next.

Shortcodes let you show different copy depending on where the customer sits in your tier ladder. They use paired opening and closing tags, and anything between the tags is only kept when the condition is met.

This means a customer near the top of your program sees an encouraging "keep going" message, while a customer who has reached the top sees a congratulations message instead, all from one field.

A single Logged In Subtitle can cover both situations:

[nextTier]You're {remaining} away from {nextTier}. Keep going![/nextTier][maxTier]You've reached our top tier. Enjoy every perk.[/maxTier]

Good to know:

In the VIP Tier Benefits card, use the Table / Cards toggle at the top right to choose how your benefits display. Both layouts use the same list of benefits, so you can switch between them without re-entering anything.

The Tier column headers dropdown controls what appears at the top of each tier column:

Under each tier name is an editable threshold line, such as Free To Join or Spend $100. It is pre-filled from the tier's threshold, and you can click the pencil icon to change the wording to whatever suits your program.

Each row is a benefit. For every tier column you choose how that benefit appears using the small control in the cell:

To manage the list of benefits:

In Cards layout each tier becomes its own card that shows only the benefits that tier includes. You control what appears on each card.

Use the Card style toggle to choose how the top of each card looks:

Each card has an optional Featured benefit field, a prominent line shown above the perks, for example 10% back in points. Use it to lead with the tier's headline perk.

In this field, wrapping text in curly braces makes it stand out visually. For example, {10%} back in points emphasizes "10%".

Note: curly braces in the Featured benefit field are for visual emphasis only. They are not data placeholders. Dynamic placeholders like {nextTier} only work in the title, subtitle, and progress fields.

Just like the table, each card has an editable threshold line under the tier name (for example, Spend $100). Click the pencil icon to change it.

Perks are the same shared list of benefits used by the table. On a card, each perk row has a control:

When you make changes, a save bar appears at the top of the editor.

Make sure the VIP Tier Benefits block is added to your loyalty page so customers can see it. Your saved content, layout, and copy then appear automatically on the storefront.

You can also run a header-only or progress-only section: if you leave the benefits list empty, the table or cards are hidden and only your titles and progress bar show.

Logged Out Subtitle (points-based program):

Join our VIP program and start earning toward exclusive rewards.

Logged In Subtitle (handles both mid-program and top tier):

[nextTier]You're {remaining} more points from {nextTier}. Almost there![/nextTier][maxTier]You've reached {currentTier}, our top tier. Thank you![/maxTier]

Progress Subtitle (spend-based program):

You've reached {progress} of the {target} needed for {nextTier}.

If you'd like a hand setting up your VIP tier benefits, reach out to our support team and we'll be glad to help.