A drop adds a one-time bonus to a group of customers' balances at a time you choose. Customers do not need to do anything. The bonus is temporary: whatever they have not spent by the expiry date is removed.
A drop is different from a bonus campaign. A campaign boosts what customers earn from their actions. A drop simply adds an amount to their balance. On a store credit program this feature is called a Store Credit Drop.
Points Drops are available on the Growth plan and above.
How to create a drop
From your Shopify admin, open the Mage Loyalty app and click Loyalty.
In the Points Drops section, click Create Drop.
Enter a Drop name. Customers do not see this.
Enter the amount each customer receives.
Choose the Audience.
Set the date and time the drop should land, in your store's timezone.
Under Expiry, set Expires after: how long customers have to spend it, in hours, days or weeks from the drop time.
Under Status, choose Scheduled. A new drop starts as Draft, and a draft never runs.
Check the Summary panel, then click Create Drop.
Audience options
Audience | Who receives the drop |
All loyalty members | Everyone who is a customer in Mage. This is not every Shopify customer. Shoppers who have never joined your program or earned anything are not included. |
All customers | Everyone in your program at the drop time, plus anyone who joins your program while the drop is active. Customers who join later receive the same amount, with the same expiry date. |
VIP Tier | Customers currently in the tier you choose. |
Shopify Segment | Customers in a Shopify segment. Paste the segment ID from your Shopify admin. Segment members who have not joined your program yet have the drop reserved for them and receive it the moment they join, as long as that is before the drop expires. |
The audience is worked out at the drop time. Anyone added to a segment or tier after that does not receive it. Only All customers keeps including new members after the drop time.
How it works
At the drop time the amount is added to each customer's balance and appears in their activity as a drop.
When a customer redeems, their drop balance is spent first, so the bonus is used before anything they earned themselves.
When the expiry window passes, any unspent drop balance is removed. Anything already spent stays spent.
Drops do not count towards VIP tier progress.
Customers who are excluded from the program are skipped, and no customer receives the same drop twice.
Drops do not send any email, SMS or marketing event. The bonus appears silently in the customer's balance. Send your own announcement when the drop lands so customers know to use it.
Drop status
Draft: saved, but it will not run. Open it, set the status to Scheduled and click Save when you are ready.
Scheduled: will land automatically at the drop time. You can still edit anything until then.
Processing: landing now. It can no longer be edited or stopped.
Active: the drop has landed and customers can spend it until the expiry date. It can no longer be edited, but you can end it early.
Expired: the expiry window has passed, or you ended the drop early. Unspent drop balance is removed.
Failed: something went wrong. The error is shown on the drop and we are notified automatically. Create a new drop with the same settings to retry.
The list shows Active & Upcoming drops first. Use the filter above the list to switch to Past Drops, where Expired and Failed drops are kept.
Ending or deleting a drop
To end an Active drop early, click Cancel next to it in the list, or open the drop and click End Drop Now. The drop becomes Expired straight away and any unspent drop balance is removed from customer balances shortly. Anything customers have already spent is not affected. This cannot be undone.
A Draft or Scheduled drop can be deleted: open the menu next to it in the list and click Delete, or open the drop and click Delete Drop. Once a drop has landed it cannot be deleted.
Viewing drop results
Once a drop is Active or Expired, click Analytics next to it in the list. The figures keep updating while the drop is Active.
Recipient Revenue: order revenue from customers who received the drop, from the drop time to its expiry. These orders were not necessarily paid for with the drop.
Points Dropped: the total amount the drop gave out.
Points Redeemed: how much of it customers have spent on rewards.
Points Remaining: how much is still spendable while the drop is Active. After the drop ends this is replaced by Points Expired: how much went unspent.
Customers Reached: how many customers received the drop.
Placed an Order: recipients who placed at least one order before the drop expired.
Orders Placed: all the orders recipients placed in that time, including repeat orders.
No Order: recipients who have not ordered in that time.
Below the figures, Recipient Revenue Over Time charts that revenue per day. On a store credit program the Points figures are labelled Store Credit Dropped, Store Credit Redeemed, Store Credit Remaining and Store Credit Expired.
Open the drop itself for more detail. The Results card shows how many customers were included, and the Recipients card has two tabs:
Claimed: customers who have spent some or all of their drop, with the amount used and the amount remaining.
Unclaimed: customers who placed an order during the drop without spending any of it, with the amount they still have available. This tab is empty once the drop has expired.
Customers who received the drop but have neither spent it nor placed an order are not listed in either tab.
Common mistakes to avoid
Assuming All loyalty members means every Shopify customer. It only covers customers already in your program. Choose All customers to include anyone who joins while the drop is active, or a Shopify Segment to reserve the drop for specific shoppers who have not joined yet.
Scheduling in your own timezone. Drop times use your store's timezone. The form shows the current shop time under the picker so you can check.
Not announcing the drop. Without an email or SMS, most customers will never notice the bonus before it expires.
Troubleshooting
The drop did not run
Check its status. A drop left as Draft never runs. Open it, set the status to Scheduled, choose a drop time that has not passed yet and click Save.
The drop is still Scheduled after the drop time
Refresh the page. If it has not changed, contact us in live chat.
A customer did not receive the drop
Check they are not excluded from the program.
For segment drops, check they were in the segment at the drop time.
Open the customer in the Customers section to see whether the drop was added.
A customer's balance went down
The drop expired before they spent it. Open the drop to see its expiry date.