🔗 Before You Start
This article covers the Judge.me setup. Judge.me must be installed and active on your Shopify store before continuing.
Using Okendo instead? Okendo uses a different setup process via Shopify Flow and has its own dedicated guide: help.mageloyalty.com/en/articles/13876219-okendo-reviews
Using a different reviews app? Reach out via the support chat 🗨️. We may already support it, or we can look into adding it for you.
Why Use the Review Earning Rule?
Product reviews are one of the most valuable assets for an e-commerce store. They build trust, improve conversion rates, and boost SEO. The problem is that most customers do not leave reviews unprompted.
Rewarding reviews with loyalty points gives customers a concrete reason to take 60 seconds and share their experience. The result is more reviews, better social proof, and more engaged customers.
Increase review volume without paid review incentives
Improve product page conversion with more social proof
Re-engage post-purchase customers and bring them back to the site
Points reward is a fair exchange; customers feel valued, not bribed
How the Review Rule Works
The Review rule does not run independently inside Mage Loyalty. It relies on Judge.me to detect when a customer leaves a review and then passes that event to Mage to trigger the points. Here is the full flow:
Step | Action | Detail |
1 | Customer leaves a review | Customer submits a product review through Judge.me on your storefront. |
2 | Judge.me records the review | Judge.me processes and publishes the review on your product page. |
3 | Mage Loyalty receives the sync | The Judge.me integration sends the review event to Mage Loyalty automatically. |
4 | Points are awarded | Mage credits the points to the customer's loyalty account instantly. |
5 | Customer is notified | The customer receives a points notification (if email notifications are enabled). |
ℹ️ Note
Points are only awarded for verified reviews submitted through Judge.me or Okendo. Reviews submitted outside of these apps (e.g. directly in Shopify) will not trigger this rule.
Step 1 ~ Connect Judge.me to Mage Loyalty
Before you can activate the Review rule, you need to connect Judge.me in the Mage Loyalty integrations settings.
From your Shopify admin, open the Mage Loyalty app.
In the left menu, click Integrations.
Find Judge.me in the integrations list and click Connect.
Follow the on-screen prompts to authorise the connection between Mage Loyalty.
Once connected, the Judge.me integration status will show as Connected.
✅ Tip
Make sure you are logged into the correct Shopify store when authorising the connection. If you manage multiple stores, it is easy to accidentally connect the wrong one.
Step 2 ~ Activate the Review Earning Rule
With Judge.me connected, you can now create and activate the Review earning rule in your loyalty program.
In the left menu, click Loyalty.
Scroll to the Earning Points section and click Add Earning Rule.
Select Leave a Review from the rule type list.
Set the number of points to award per review submitted.
Click Save. The rule is now Active.
ℹ️ Note
If you do not see Leave a Review in the rule type list, it is likely because Judge.me is not yet connected. Complete Step 1 first, then return to this step.
The Customer Experience
Once the rule is active, here is what the customer journey looks like from purchase to points:
Customer completes a purchase on your store.
Judge.me automatically sends a review request email to the customer (based on your Judge.me settings).
Customer clicks the review link and submits their review.
Mage Loyalty detects the review via the Judge.me integration and credits points to the customer's account.
Customer sees their updated points balance the next time they open the loyalty sidebar.
If email notifications are enabled, the customer receives a "Points Earned" email.
✅ Tip
Mention the review reward in your Judge.me review request email. Something like: "Leave a review and earn [X] loyalty points as a thank you!" Customers are far more likely to act when they know the reward is waiting.
How Many Points Should You Award for a Review?
Reviews require more effort than a social follow — the customer has to think, write, and submit. Your points value should reflect that.
Scenario | Suggested Points | Reasoning |
Standard review reward | 25-75 points | Enough to feel worth the effort. Should represent roughly $1–$3 in reward value. |
For context | ___ | If 100 points = $5 off, then 50 points = $2.50 in loyalty value per review. |
Avoid going too high | Max -100 points | Very high point values can attract low-quality reviews written just to earn rewards. |
What Happens After Activation
Once the Review rule is Active and Judge.me is connected:
The rule appears in the Ways to Earn section of your customer-facing loyalty sidebar.
Points are awarded automatically each time a customer submits a verified review through Judge.me.
A customer can earn review points once per product reviewed. Submitting multiple reviews for the same product will not award duplicate points.
You can monitor review-driven points in Analytics under Earning Rule Performance.
Common Mistakes to Avoid
⚠️ Common Mistake
Activating the rule before connecting Judge.me: The rule will appear active, but points will not be awarded until the integration is properly connected. Always complete Section A first.
⚠️ Common Mistake Not mentioning the reward in review request emails: Most customers do not know they will earn points for a review unless you tell them. Add a note to your Judge.me email template to drive more completions. |
⚠️ Common Mistake
Setting points too high: Overly generous review rewards can attract short, low-effort reviews written just to claim points. Keep the value meaningful but not so high that it incentivises gaming the system.
⚠️ Common Mistake
Expecting points for reviews left before the rule was activated: Only reviews submitted after the rule goes live will trigger points. Past reviews will not be rewarded retroactively.
Troubleshooting
The Leave a Review rule is not appearing in the rule type list
Judge.me is not connected. Go to Integrations in Mage Loyalty and check the Judge.me connection status.
If the status shows as disconnected, click Connect and re-authorise the integration.
A customer left a review but did not receive points
Confirm that Judge.me is still connected, check the Integrations page in Mage Loyalty.
Check that the review was submitted through Judge.me and not through another reviews app or directly in Shopify.
Check that the Leave a Review rule is set to Active in the Earning Points section.
If the customer should have received points but did not, you can add them manually. Go to Customers, find the customer, and use Manual Points Adjustment.
Judge.me is installed but the connection is failing
Make sure you are connecting from the same Shopify store that has Judge.me installed.
Try disconnecting and reconnecting the integration from the Integrations page.
🗨️ Still need help or can’t find the answers you’re looking for? Reach out to the Mage Loyalty team through our live chat support for direct assistance.