A tiered campaign gives customers a flat bonus when a single order reaches a spend threshold, on top of what they normally earn from the Purchase rule. For example: spend $100 for a 200 bonus, spend $250 for a 600 bonus.
There are two kinds of bonus campaign. A Tiered campaign gives a flat bonus at spend thresholds, which this guide covers. A Multiplier campaign multiplies the earning rate. See Multiplier Bonus Campaign.
Bonus campaigns are available on the Starter plan and above.
How to create a tiered campaign
From your Shopify admin, open the Mage Loyalty app and click Loyalty.
In the Bonus Campaigns section, click Create Campaign.
Enter a Campaign Name. Customers can see this name while the campaign is active, so choose one you are happy to show.
Under Campaign Type, choose Tiered.
In Spend Tiers, enter a spend threshold and the bonus for it. Click Add tier for more.
Under Status on the right, choose Scheduled. A new campaign starts as Draft, and a draft is saved but never runs.
Set the start and end date and time on the right. A scheduled campaign needs a start time that has not passed yet.
Check the Summary panel, then click Create Campaign.
A Scheduled campaign starts and ends automatically at the times you set, in your store's timezone. A Draft campaign does not start: open it, change its status to Scheduled and save.
If your program runs on store credit, the bonus column is Bonus store credit and you enter the bonus as an amount of money.
How spend tiers work
Highest tier only. An order earns the single highest tier it reaches. Tiers do not add together. A $260 order with tiers at $100 and $250 earns the $250 bonus only.
One order at a time. The threshold must be reached in a single order. Two separate orders do not combine.
Items only. Spend is measured on the products in the order after discounts. Tax and shipping do not count.
Flat bonus. The bonus is exactly what you set. VIP tier multipliers do not apply to it. They still apply to the customer's normal purchase earnings.
Same approval time as purchases. If your Purchase rule holds earnings for a number of days, the bonus is held for the same period.
Optional settings
Setting | What it does |
Product & Collection Bonus | Only spend on the chosen products or collections counts toward the threshold. For example, "Spend $200 on outerwear for a 300 bonus". |
Required Products | Under Advanced Settings. The order only qualifies if it contains at least one of these products. |
Refunds
The bonus is all or nothing. On a partial refund, the customer keeps the full bonus if the order still reaches the threshold, and loses it entirely if it drops below. On a full refund the bonus is removed along with the normal purchase earnings.
Where customers see the campaign
While the campaign is active, customers see it in these places:
Rewards Widget: the ways to earn page shows a banner telling customers they can earn a bonus until the campaign's end date.
Account Sidebar: if your sidebar has a Ways to Earn page, it shows a banner with the campaign name.
Campaign status
Draft: saved but never runs. You can keep editing. To run it, change its status to Scheduled.
Scheduled: will start automatically at its start time. You can still edit it, move it back to Draft or delete it.
Active: running now. Active campaigns cannot be edited or deleted. To stop one, click Cancel next to it in the Bonus Campaigns section, or open it and click Cancel Campaign. To change one, cancel it and create a new campaign.
Completed: reached its end time. It is kept in your campaign history.
Canceled: stopped early with Cancel Campaign. Cancelling ends the campaign immediately, customers stop receiving the bonus straight away, and the campaign cannot be restarted.
Only one campaign can run at a time. A campaign can only be deleted before it starts, while it is Draft or Scheduled.
Campaign results
Click Analytics next to an Active or Completed campaign in the Bonus Campaigns section to open Campaign Analytics. While the campaign is running, the numbers update as orders come in.
Revenue Generated: the item subtotal of the orders that earned the campaign bonus, after discounts and before tax and shipping.
Qualifying Orders: the orders that reached a spend tier and earned the bonus during the campaign.
% Qualifying: the share of loyalty member orders placed during the campaign that earned the bonus.
Average Order Value: the average item subtotal of the qualifying orders.
Bonus Points Awarded: the total bonus the campaign gave. On store credit programs this is Bonus Credit Awarded.
Participating Customers: the number of different customers who earned the bonus.
Revenue Over Time: a chart of that revenue for each day of the campaign.
Top Performers: the Top spenders and Top products of the campaign.
Common mistakes to avoid
Expecting tiers to stack or orders to add up. Only the highest tier reached in one order is paid.
Counting tax and shipping. An order that only passes the threshold once tax and shipping are added does not qualify.
Troubleshooting
A customer did not receive the bonus
Check the item subtotal reached a threshold, excluding tax and shipping.
Check the order was placed inside the campaign window.
Check the campaign was Active when the order was placed. A Draft campaign never runs, and a cancelled campaign stops giving the bonus straight away.
If you limited the campaign to products or collections, check enough of the order was on those items.
If your Purchase rule has an approval time, the bonus is pending until it passes.