What Is a Tiered Bonus Campaign?
A tiered bonus campaign rewards customers with a flat amount of bonus points when their order reaches a spend threshold. The bonus is added on top of the points they already earn from your normal Purchase earning rule.
For example, you might set up tiers like this:
Spend $1,000 and get 200 bonus points
Spend $2,000 and get 500 bonus points
Spend $5,000 and get 1,000 bonus points
Tiered campaigns are a great way to encourage larger orders and reward your biggest spenders without offering a discount.
Multiplier or Tiered?
Mage Loyalty has two types of bonus campaign. A Multiplier campaign multiplies the points earned from your earning rules, for example 2x points on purchases. A Tiered campaign awards a flat amount of bonus points based on how much a customer spends. This article covers Tiered campaigns. To learn about Multiplier campaigns, see How to Create a Multiplier Bonus Campaign.
Create a Tiered Bonus Campaign
From your Shopify admin, open the Mage Loyalty app.
In the left menu, click Loyalty.
Scroll to the Bonus Campaigns section and click Create Campaign.
Enter a Campaign Name (internal only, customers will not see this).
Under Campaign Type, select Tiered.
In the Spend Tiers section, set a spend threshold and the bonus points for each tier. Click Add tier to add more.
Optionally configure Product & Collection Bonus and Required Products (covered below).
Set the Start date, Start time, End date, and End time on the right side of the page.
Check the Summary panel to confirm your tiers.
Click Create Campaign. The campaign will activate automatically at the scheduled start time.
Note
Campaign dates and times follow your store's configured time zone. Make sure your campaign schedule matches the time zone set in your store settings.
How Spend Tiers Work
Each tier has a spend threshold and a flat amount of bonus points. When a customer places an order, Mage Loyalty checks the order against your tiers and awards the bonus.
There are three important rules to understand:
Highest tier only. A customer earns the single highest tier their order qualifies for. The tiers do not stack.
Per order. The bonus is awarded per qualifying order. Spend across separate orders does not add up. A customer must reach the threshold in a single order.
Flat amount. The bonus points are exactly the amount you set. They are not multiplied by anything, including VIP tier multipliers.
Taxes and shipping do not count
Spend is measured on the order's item subtotal only. Taxes and shipping are not included when checking the threshold. For example, a $90 item that only passes $100 once tax and shipping are added does not reach a $100 tier. The customer must reach the threshold on the value of the items themselves.
VIP tier multipliers do not apply to bonus points
If you have VIP tiers with points multipliers, those multipliers do not apply to a tiered bonus. The bonus is always the exact flat amount you set. Every customer who reaches a tier earns the same bonus, for example 500 points for the $2,000 tier, whether they are a VIP or not. The VIP multiplier still applies to their normal purchase points as usual.
Example
Using the tiers Spend $1,000 = 200 points, Spend $2,000 = 500 points, and Spend $5,000 = 1,000 points:
Order Total | Tier Reached | Bonus Points Awarded |
$900 | None | 0 |
$1,500 | $1,000 tier | 200 |
$2,300 | $2,000 tier | 500 (not 700) |
$6,000 | $5,000 tier | 1,000 |
Tip
These bonus points are added on top of the normal points a customer earns from your Purchase earning rule. A tiered campaign rewards bigger orders without changing your standard earning rate.
Product & Collection Bonus
By default, the spend that counts toward your tiers is the full order item subtotal. The Product & Collection Bonus section lets you limit this so that only spend on specific products or collections counts toward the threshold.
To limit qualifying spend to specific products or collections:
In the Product & Collection Bonus section, click Select Products or Select Collections.
Search for and choose the items you want to count.
Only spend on those products or collections will count toward your spend tiers. Spend on other items is ignored when checking the threshold.
Tip
Use this to run a campaign like "Spend $500 on our Outerwear collection and get 300 bonus points." Only outerwear spend counts toward the $500 threshold.
Required Products
Required Products is found under Advanced Settings. It controls whether an order qualifies for the campaign at all.
If you select Required Products, the bonus only applies to orders that contain at least one of those products.
Orders that do not include a required product earn no bonus, even during the campaign window.
Leave this field blank to apply the campaign to all orders.
Note
Required Products and Product & Collection Bonus work at different levels. Required Products decides whether the whole order qualifies. Product & Collection Bonus decides which spend counts toward the threshold. You can use both together.
When Bonus Points Are Approved
Tiered bonus points follow the same approval time as your Purchase earning rule. This keeps the bonus and the normal purchase points on the same schedule.
If your Purchase rule approves points instantly, the bonus points are added straight away.
If your Purchase rule holds points for a number of days before approving them, the bonus points are held for the same period and released at the same time.
The campaign form shows the current approval time as a read-only field so you can see what will apply. To change it, update the Approval Time on your Purchase earning rule.
Points Expiry
Bonus points follow your store's Points Expiry settings, exactly like normally earned points. If points expiry is turned off, bonus points never expire. If it is set to a number of days, bonus points expire on the same schedule as other points.
Refunds
A tiered bonus is an all-or-nothing reward, so it behaves differently to normal purchase points when an order is refunded.
Refund Scenario | What Happens to the Bonus |
Partial refund, order still at or above the tier threshold | The customer keeps the full bonus. It is not reduced. |
Partial refund that drops the order below the tier threshold | The bonus is removed in full. |
Full refund | The bonus is removed, along with the normal purchase points. |
Note
Unlike normal purchase points, the bonus is not reduced proportionally on a partial refund. It is either kept in full or removed in full, based on whether the order still reaches the threshold.
Campaign Status
Each campaign has a status that reflects where it is in its lifecycle.
Status | What It Means |
Draft | The campaign has been saved but is not yet scheduled or active. You can continue editing it. |
Upcoming | The campaign is scheduled and will activate automatically at the start date and time. |
Active | The campaign is currently running. Active campaigns cannot be edited. |
Ended | The campaign has passed its end date. It is now in the campaign history. |
Important
Only one campaign can be active at a time, and active campaigns cannot be edited. If you need to change a running campaign, end it and create a new one.
View and Manage Campaigns
All campaigns are visible in the Bonus Campaigns section of the Loyalty Program page. Use the status filter to view Active & Upcoming or Past campaigns.
Edit a Draft or Upcoming campaign to change any setting before it starts.
Delete a campaign to remove it. This cannot be undone.
Common Mistakes to Avoid
Common Mistake
Expecting tiers to stack. A customer earns only the single highest tier their order qualifies for. An order of $2,300 earns the $2,000 tier, not the $1,000 and $2,000 tiers combined.
Common Mistake
Expecting spend to add up across orders. The threshold must be reached in a single order. Two separate $600 orders do not combine to reach a $1,000 tier.
Common Mistake
Assuming taxes and shipping count. Only the item subtotal counts toward the threshold. An order that reaches the threshold only after taxes and shipping will not qualify.
Common Mistake
Setting a product or collection limit and forgetting it. If you set a Product & Collection Bonus, only that spend counts toward the threshold. An order can have a high total but still not qualify if little of it is on the chosen items.
Troubleshooting
A customer did not receive bonus points
Confirm the order item subtotal reached one of your spend thresholds. Remember taxes and shipping do not count toward it.
Confirm the order falls within the campaign start and end window.
If you are using Product & Collection Bonus, confirm enough qualifying-product spend reached the threshold.
If you are using Required Products, confirm the order contains a required product.
If your Purchase earning rule has an approval time, the bonus is held until that period passes, just like normal purchase points.
I cannot create a new campaign, conflicting dates
Only one campaign can be active at a time. Check for an existing upcoming or active campaign with overlapping dates.
Adjust or delete the conflicting campaign before creating the new one.
Still need help or can't find the answers you're looking for? Reach out to the Mage Loyalty team through our live chat support.