The Newsletter Signup rule rewards customers once when they subscribe to your email marketing. It is a simple way to grow your email list and to encourage customers to opt in after they have created an account.
Before You Start
Plan. The Newsletter Signup rule is available on the Starter plan and above.
Customer accounts. Customers need to be logged in to subscribe from your rewards widget. Logged out visitors see a button to log in first.
Shopify is the source of truth. Mage reads the Email marketing status on the customer's Shopify profile. A subscription only counts once it shows as Subscribed there.
Create the Newsletter Signup Rule
From your Shopify admin, open the Mage Loyalty app.
In the left menu, click Loyalty.
Scroll to the Earning Points section and click Add Earning Rule.
Under Essentials, select Newsletter Signup.
Enter the amount to award.
Click Save. The rule is now Active.
Settings Explained
Setting | What It Does | Default |
Amount earned | The points or store credit a customer receives for subscribing. Awarded once per customer. | 50 |
Status | Turns the rule on or off for customers. | Enabled |
How Customers Earn
Customers earn no matter where they subscribe, as long as the subscription is saved to their Shopify customer profile. That includes:
Through Mage. For example from your rewards widget, loyalty landing page or Rewards Center.
Checkout. Ticking the email marketing box at checkout.
Popups and signup forms. Any popup or form, such as Klaviyo, that syncs the subscription back to Shopify.
Subscriptions made outside Mage are picked up when Shopify updates the customer profile, which usually takes a few minutes.
Who Can Earn
Once per customer. Unsubscribing and subscribing again does not earn the reward a second time.
New subscriptions only. Only subscriptions made after the rule is created count. Customers who were already subscribed are not rewarded automatically when you turn the rule on. If they click Subscribe on the rule in your widget, they earn it once.
Excluded customers. Customers excluded from your loyalty program do not earn.
Tip
Creating an account does not subscribe a customer to email marketing. Pair this rule with the Signup rule and mention both in your welcome email, so new members know they can earn a little more by subscribing.
Common Mistakes to Avoid
Common Mistake
Using a popup that does not sync subscriptions to Shopify. If the customer's Shopify profile never shows them as subscribed, Mage cannot see the subscription and no reward is given.
Common Mistake
Expecting your existing subscribers to be rewarded when you turn the rule on. Only new subscriptions earn.
Troubleshooting
The rule is not showing in my widget
Check the rule Status is set to Enabled on the rule page.
Check your overall Program Status is Enabled on the main Loyalty page.
A customer subscribed but did not earn
Open the customer in Shopify and check Email marketing shows Subscribed.
Check they subscribed after the rule was created.
Check they have not already earned this reward. It can only be earned once.
Check the customer is not excluded from your loyalty program.
If they subscribed through a popup or at checkout, allow a few minutes for Shopify to update.
A customer unsubscribed after earning
The reward stays with the customer. It is not taken back when they unsubscribe. If needed, adjust their balance from the Customers page.
Still need help or can’t find the answers you’re looking for? Reach out to the Mage Loyalty team through our live chat support.